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24 Feb LONDON FASHION WEEK A/W14 – UGG COMFORT LOUNGE – ME HOTEL

London Fashion Week kicked off in style on Friday for A/W14.

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From 14th – 16th February, the Ugg Comfort Lounge played host to the cream of London’s fashion crop; based in the stunning Penthouse of the ME Hotel overlooking Somerset House.

Journalists from the likes of Vogue, Elle and Tatler popped in for a bit of pampering and relaxation including a blow-dry from our brand new and exclusive menu in-between shows.

Beauty savvy women know that when their hair is beautifully blow-dried they can conquer the world, and we were delighted to host a pop-up blow dry bar at the Ugg Comfort Lounge in conjunction with Halpern PR. Lounge guests could choose from one of our six fashion forward blow-dries and emerge in just half an hour feeling fresh and looking fabulous. With a style to suit every occasion it was the perfect pick-me-up for journalists and bloggers running from show to show.

James and Sian from the Pro Artistic Team gave us a sneak peek of what went on in the ultra-exclusive Lounge over the weekend…

View our 2014 blow-dry collection here.