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Ambassador, Alfie Pfeffer, wins L’Oréal Professionnel Colour Trophy Southern Region at the glittering grand finale.

Alfie who’s based in Headmasters Brighton is a passionate colour technician dedicated to creating new techniques and continual learning. A favourite with Instagram Influencers especially for his creative colour work, he continually pushes colour boundaries which was demonstrated when Alfie brought home the Southern Region Trophy for Headmasters.

The L’Oréal Colour Trophy journey for Alfie began back in January when, filled with hope and determination he entered his photographic image in to the first round of this iconic competition. His look stood out amongst hundreds of entries and secured him a place in the second round – the live regional finals held in eight locations across the UK. Competing against other teams in the Southern region, he once again impressed the judges with his hairdressing skills and won a place at the L’Oréal Colour Trophy Grand Final.

During an intense day of competition at the L’Oréal International Academy in Hammersmith, an elite panel of highly successful, world renowned hairdressers were brought together to judge each total look including precision of cut, flawless looking colour and catwalk inspired styling. The judges, leaders in the industry, were: Tina Farey, Jason Miller, Paul Dennison, Guy Kremer, Adam Reed, Angel Montague Sayers, Siobhan Jones and Charlotte Mensah.

After the tough judging process the finalists and models arrived at Battersea Evolution, London where each of the models showcased their hair in a stunning catwalk show to the 1200 strong audience. The esteemed judging panel agreed that Alfie had met the brief, he beautifully executed the colour and demonstrated a clear understanding of the latest catwalk trends.

On winning the L’Oréal Colour Trophy Southern Region Alfie said “Colour Trophy always makes me up my game as you are surrounded the best in the industry, to be recognised as the overall Southern Regional winner is an amazing feeling! After five years of reaching the Regional Finals and three of these years reaching the Grand Finals, I can’t explain how amazing it felt to finally get on that stage.”

Explaining his winning look, Alfie said “the colour was inspired by the warmth and shine you get from semi-precious metals in particular copper, bronze and brass.  It’s a super flattering colour with a fashion forward contrast paired with an undone, vintage wave and a polished pastel green colour full tonal look.”

Andrew Barton Creative Director for Headmasters explains “We are delighted to celebrate Alfie’s success as Southern Region winner of the L’Orèal Professionnel Colour Trophy. We care passionately about giving all of our clients the advice they yearn for and we are renowned for our hair colour expertise with the largest number of L’Oréal Professionnel Colour Experts amongst our teams. Alfie’s winning look perfectly mirrors our philosophy of beautiful, fashionable confidence boosting hair.”

The event saw a record of four Headmasters teams getting through to the grand finals including Jonathan Soons and Gareth Williams, Ed Moss and Nicole Iroh. Read more about Alfie and our Creative Ambassadors.


  • Best In London Region Gareth Williams and Jonathan Soons from Headmasters Mayfair
  • Best In London Region Edward Moss from Headmasters Great Portland Street
  • Best in London Region Pervin Cirakoglu and Luke Felix Tyrrell from Headmasters Mayfair
  • Afro Award Nicole Christina Iroh from Headmasters Great Portland Street
  • Star Award Sophia Tsilidis from Headmasters Soho

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