Headmasters has championed Confidence Boosting Hair on the high street for the last 38 years. For 2020 Headmasters wanted to create a hair collection that reflected this, by championing an image that was less based in idealisation and more firmly planted in reality. Centered on a theme of empowerment and showcasing ambitious, confident, successful women leading the way in a variety of careers. To this end Headmasters collaborated with RED Magazine, created for Smart, Stylish women to find four inspirational women, Maude Hirst, Celia Pool, Meera Innes, and Ravinder Bhogal, to front the Headmasters 2020 campaign ‘Real Women, Real Confidence, Real Hair’.
Working with these inspirational women Headmasters encouraged them to express themselves through their hair whilst enhancing the natural beauty in their hair. They chose beautiful balayage, micro-bobs and long maxi lengths that lend easily to waves or own-the-room blowouts. Hair is important, but Headmasters also wanted to focus the women behind the lens too. RED Magazine was the ideal partner as their dedication to sharing real-life fashion, beauty and inspirational lifestyle features while advising and supporting their readership complimented these goals. These shared principals made RED the ideal fit as beautiful, confidence-boosting hair has always been at the heart of Headmasters. Throughout 2020 Headmasters will support and promote the businesses of our campaign women both in the salon, with clients and within their businesses, through a series of bespoke promotions, partnerships, competitions and collaborations.
Creative Director Andrew Barton says, “Confidence Boosting Hair has been our
mantra at Headmasters long before it became fashionable. It is at the very core
of what we do every day for every client. This campaign was really special to
us as it brought our mantra to life. Real is beautiful and we really believe
this campaign showcases aspirational, entrepreneurial confident women in a
really positive, relatable way. I truly believe confidence starts with great