The brand new Pureology Smooth Gloss range has arrived in Headmasters salons – and if frizz control, mirror-like shine and silky-smooth strands sound like exactly what your hair has been asking for, you’re going to want to keep reading.
This is sulphate-free haircare that doesn’t compromise on performance. In fact, it over-delivers on it.
Why Gloss Is Talk of the Season
Shine and gloss have always been the hallmarks of healthy, well-looked after hair. Right now, glossy hair is having a serious moment. We’re seeing it everywhere: the glass hair trend, the obsession with luminous, light-reflecting colour. Moreover, there is demand for products that don’t just control frizz but actively magnify shine at the same time.
Pureology Sooth Gloss was built for exactly this. It’s a range that tackles frizz, humidity and smoothness with serious efficacy – while delivering that coveted glossy finish that makes hair look genuinely extraordinary.
The Science Behind the Smooth
What sets Pureology Smooth Gloss apart is its three-pronged approach to hair transformation – a trio of key actives that each do something distinct and powerful:
Serine locks in nourishment for fluid softness – leaving hair feeling silky and hydrated from the inside out rather than just coated on the surface.
Glycine polishes he hair surface for luminous, light-reflecting shine – the ingredient responsible for that extraordinary glossy finish.
Alanine repels excess moisture to actively block frizz – the hero active that makes this range genuinely steam-room resistant and humidity-defying for up to 72 hours.
Together, these three actives maximise smoothness, magnifying gloss and mitigate frizz – simultaneously, with every use.
The Results – in Numbers
We’ll let the stats do the talking:
72 hours of frizz-defying performance
50% glossier shine
8x smoother strands Humidity protection up to 90%230°C heat protection
Steam-room resistant
Anti-colour fade complex to protect and prolong colour vibrancy Ultra-lightweight and completely non-greasy formula
Protects from UV damage.
For colour-treated hair especially, the anti-colour fade complex is a brilliant addition. It protects your colour investment while delivering all of the above.
The Three Products
Smooth Gloss Shampoo
A rich-lather shampoo that goes far beyond cleansing. It improves smoothness, controls frizz and leaves strands feeling genuinely clean without stripping. Because it’s sulphate-free, it cleanses gently while preserving colour and the hair’s natural moisture balance. A little goes a long way – the size of the flower on the lid is the amount of product needed for one wash. Using this as a guide, you can get 70 washes out of one bottle!
And the scent? Gorgeous. Top notes of bergamot, salty calon and grapefruit open into a heart of jasmine, magnolia and violet. Before settling into warm base notes of sandalwood, vetiver and orris, it makes washing your hair feel like an actual luxury,
Smooth Gloss Treatment Mask
An ultra-rich, creamy mask that improves slip for instant detangling and leaves strands feeling incredibly soft and silky. This is the step that really transforms the texture of the hair. Apply after shampooing, leave for a few minutes and feel the difference when you come to rinse. Hair that was previously knotty, dry or resistant becomes manageable, smooth and beautifully conditioned. In order to make the most of your mask, squeeze the water out of your hair and apply to the mid lengths and ends. A pea sized amount is all you need.
The scent here is equally divine – top notes of red currant, watery marine and almond lead into magnolia, coconut milk and caramel. It then finishes with warm base notes of sandalwood, tonka bean and powdery musk. The whole routine smells like an expensive spa treatment.
Silkmorphose Spray
The standout product of the range – and the one we think is going to become a genuine staple for so many clients. The Silkmorphose is a heat-activated leave-in spray that reduced frizz with every single use and instantly magnifies hair gloss. Apply 2-4 sprays to damp hair before blow-drying. Then the heat activates the formula to lock in smoothness and create that extraordinary reflective finish.
With humidity protection up to 90%, 230°C heat protection and up to 72 hours of frizz control in an ultra-lightweight, non-greasy formula – this is the kind of product that earns a permanent spot on your bathroom shelf.
Who Is It For?
Anyone whose hair is prone to frizz – in any weather, any humidity level, any season. Whether your hair is fine and flyaway, thick and rebellious, colour-treated or natural, the Smooth Gloss range has been formulated to work across all hair types without weighing anything down.
It’s particularly brilliant for anyone who has been searching for a frizz solution that genuinely holds up. For more tips on managing frizz throughout the seasons, read our Frizz Fighting guide here.
Find It In Headmasters Salons
The Pureology Smooth Gloss range is available to purchase in Headmasters salons from 1st September 2026. Ask your stylist at your new hair appointment and they’ll help you find the right routine for your hair type.
Find your nearest Headmasters salon and book today. And for more new launches and product news, follow us at @headmastersuk on Instagram – you won’t want to miss what’s coming.
