INTRODUCING REDKEN GLOBAL AMBASSADOR
Sabrina
Carpenter
The singer and actress took the world by storm this year, releasing not one, but two, undisputed songs of the summer. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify global chart and #1 on the Billboard Hot 100 chart, respectively. Her much-anticipated album, Short n’ Sweet, was one of the biggest global debuts of 2024.
The collaboration was born and bred in the salon. Sabrina has been a longtime lover of Redken, attributing her signature blonde exclusively to Redken’s Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina’s blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colourist, Laurie Heaps, both credit to Redken.
“Beauty and especially my hair is a big part of my identity,” says Carpenter. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best.”
SABRINA CARPENTER’S MUST-HAVES FOR STRONGER, SMOOTHER HAIR
The Acidic Bonding Concentrate hair care range reinforces weakened bonds to repair damaged hair and prevent future damage from color, lightening and instense heat styling.
When it comes to haircare, I want products that work just as late as I do – if not later! Redken’s A.B.C. 24/7 Night & Day Serum works around the clock to strengthen hair and fight daily damage.
~ Sabrina Carpenter, International Superstar & Redken Global Ambassador
