Redken Acidic Bonding Concentrate x Sabrina Carpenter: The “Leave It In” Moment Everyone’s Talking About
If great hair had a soundtrack, it would sound a lot like this. Redken has teamed up with Sabrina Carpenter for the bold, playful and seriously catchy “Leave It In” campaign, celebrating the brand’s cult-favourite Acidic Bonding Concentrate Leave-In Treatment.
The Video
You can watch the full video either below or here on YouTube and honestly, it’s a must-see. Sabrina brings her signature charm (and a few Broadway-worthy moves) to a world that’s all glitz, glamour and glossy hair. The message? The longer you leave it in, the better it feels.
But behind the sparkle, there’s science. The Redken Acidic Bonding Concentrate (ABC) Range is a powerhouse system that transforms the look and feel of your hair from the very first use. Powered by citric acid and Redken’s Bonding Care Complex, it strengthens weak hair bonds while smoothing the cuticle and helps protect against colour fade and heat damage. It’s your go-to for hair that feels strong, silky, and salon-fresh every day.
Redken at Headmasters
At Headmasters, we’re proud to bring you the Redken ABC range – from the cult Leave-In Treatment (£29) to the cost-saving gift set (£56). Whether you’re giving your hair a post-bleach rescue, a hydration reboot or the ultimate pre-party prep, this system delivers.
Start your routine with the ABC Shampoo and Conditioner to cleanse and strengthen, then apply the Leave-In Treatment on damp hair and literally leave it in. No rinsing, no fuss – just instant softness, shine and protection up to 230°C. It’s ideal for heat stylers, colour lovers, and anyone who wants that “just-left-the-salon” feeling at home.
And because it’s Redken, the results speak for themselves. Healthier hair, smoother texture and up to 56% less breakage? Yes please.
The “Leave It In” campaign is more than a product spotlight, it’s a reminder that haircare can be fun, bold and totally effortless. Sabrina’s unapologetic energy captures exactly what Redken is all about: confidence, creativity and killer hair.
So if you’re ready to upgrade your hair game, shop the Redken Acidic Bonding Concentrate range now in-salon at Headmasters. The Redken gift sets also make the perfect present – for your bestie, or just for yourself. Because who says self-care can’t come wrapped in Redken?
This season, take your cue from Sabrina – turn up the volume, leave it in, and let your hair do the talking.
To level up the repair, treat your hair to an ABC in-salon treatment at your next Headmasters appointment. Using a custom mix of protein and moisture with the most concentrated bond repair complex, hair will be soft, nourished and resilient.
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What is the Redken “Leave It In” campaign?
It’s Redken’s latest campaign starring Sabrina Carpenter, celebrating the Acidic Bonding Concentrate Leave-In Treatment – the ultimate leave-in hero for strong, silky hair.
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Why is the Redken ABC range so popular?
Because it actually works! The formulas rebuild weakened hair bonds, protect colour, reduce breakage and leave hair looking glossy and healthy.
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Is the Redken ABC Range suitable for all hair types?
Yes, the ABC range is suitable for all hair types and textures. Whether your hair is thick or fine, coloured, lightened, curly or straight, the ABC system adapts to your needs.
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How do I use the Redken ABC Leave-In Treatment?
Apply a small amount to damp hair after washing, comb through, and leave it in – no rinse needed. Then style as usual.
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Where can I shop the Redken ABC range?
At your nearest Headmasters salon. Explore the full range and limited-edition Redken gift sets – while they’re still in stock!
