Headmasters won the Marketing Campaign of the Year award, sponsored by Treatwell, at HJ’s British Hairdressing Business Awards 2023.
Headmasters beat competitors from across the UK to be selected as the winner in the fiercely contested category, which recognises an impressive marketing strategy, standout branding and visible results. The judging panel – comprised of category sponsors and industry experts – singled out Headmasters strategy and campaign messaging.
Held on Monday 3rd July at London’s Park Plaza Westminster Bridge, HJ’s British Hairdressing Business Awards are an annual industry highlight, celebrating the people, brands and businesses that make British hairdressing so revered across the globe. From trailblazing salon managers and ground-breaking design concepts to influential social media platforms and exemplary teamwork, the awards – now in their 24th year – recognise the brightest business stars of the industry.
On receiving the coveted trophy, Sophie Hill, Head of Marketing and PR at Headmasters said: ‘It’s a real shock to win this award but we are so delighted! Our marketing campaign was about our salons and the people in them, and what made them what they are today. The whole team was really invested and that’s what makes this award so special. It is certainly a team effort and we’re so thrilled at what we have been able to achieve.’
This year’s entries prove once again that the British hairdressing industry is brimming with passion and a desire to push boundaries and inspire others. Our finalists each displayed creative flair and business acumen, combined with a thirst for success and refusal to compromise on their ambitions. In winning this category Headmasters has impressed with an exciting and original marketing campaign, a strong brand identity and a true understanding of their clients. I’m delighted to see Headmasters hard work and talent recognised at this level.
Jayne Lewis Orr, Executive Director of HJ’s British Hairdressing Business Awards
Michael Tough of Headmasters (Windsor, Cobham and Farnham) has been named Franchisee of the Year, sponsored by Great Lengths, at HJ’s British Hairdressing Business Awards 2023.
Michael beat finalists from across the UK to be selected as the winner in the fiercely contested category, which recognises the management of a successful and profitable franchise model. The judging panel – comprised of category sponsors and industry experts – singled out Michael’s entrepreneurial spirit and praised his business acumen.
On receiving his coveted trophy, Michael said: ‘We are so thrilled to have won. We can’t even begin to describe how proud we are. It is an incredible win for the team and recognises all the hard work that they have put in. We’re so proud of the people we work with and the work they put in every day. If anyone is considering entering, I would say just go for it. Last year we we’re finalists and this year we have won, so you never know what could happen.’
Our finalists each displayed creative flair and business acumen, combined with a thirst for success and refusal to compromise on their ambitions. In winning this category Michael has demonstrated an innate understanding of his franchise, as well as the qualities needed to motivate a team and stand out against the competition. I’m delighted to see Michael’s hard work and talent recognised at this level.
Jayne Lewis Orr, Executive Director of HJ’s British Hairdressing Business Awards
A total of 17 trophies were awarded at the event which was launched in 1999 and has previously honoured names including Trevor Sorbie, TONI&GUY, Sophia Hilton, Colin McAndrew and Casey Coleman.
#weareheadmasters 2022 campaign
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